We don’t want to keep you all waiting for the whole day on Tuesday so I have split you up into groups of 4 or 5 and you are only required to attend for 40minutes (max) of your allocated time.
Please don’t be late as this will eat into other group times and delay the running order for the day. Thank you.
+++ Styling for shoot +++
CLOTHES: Primark Slim fit white long-sleeve shirt, slim-line black tie and any plain black trousers.
HAIR/ MAKE-UP: Ladies, Agyness Deyn is your style icon, the epitome of sexy and androgyny (as quoted in this months ID magazine). She can sometimes have very slick combed back hair, fine straightened hair or other times very styled and big, but it all follows an exciting contemporary look. As for make-up keep it natural nothing gothic just simple and clean.
Men: think young Micheal Cane oozing cool, suave sophistication or perhaps geek-chic of IMG model Ryan Taylor.
If there are any legitimate reasons as to why you can’t make your allocated time E-mail/call (07824 811 893) and I will try and swap it.
+++ Location +++ Chelsea College. Room ?
We will leave a notice by the lift (ground floor) as to which room we’re in as it is still tbc.
Thanks for your corporation, hopefully this will be fun, and don’t agonise too much about the look… the above is just a rough guideline and we can adjust any styling details on the day if necessary.
After Tuesday, the group shots will be comped together to form one long raster-bated image that will act as grid wallpaper against the entire back wall of the show!
Much as we would like to post images over the last four days of the show prep we are going to stop blogging now until the show is up and running. We do this every year during show week so it doesn't spoil the show for those coming. These imges are from today's activities (Sunday), as you can see, the lights are all nearly up and yellow objects re popping up, all thats missing is the work, some finishing touches and the long raster image plus projections a load of acrylic cases and of course a blackout. We will post some photographers images after the pv.
Here's how the 'less ordinary' logo will be positioned on the front of the show. Simon (seen in image) who's font it is, has been testing the positioning. Then today the colour Vinyl arrived 'less' in fluoro pink and ordinary in bright yellow.
First test was using A4/A3 sheets from a laser yesterday, now we are testing drops in the space similar to wallpaper. Considering how to apply the image - bulldog clips? lots of them here..
here's some quick mockups we made in A4 and A3 sheet size for the image, the final will either use A3 250 gsm pinned work or long wallpaper drops at A1 landscape or A0 widths (architectural plan laser prints).
Turns out yellow cable is around and is used as an industrial colour coding for a certain kind of power. !00m drum will be fairly easy to find although it will be 3 core and fairly heavily insulated (ie on the chunky side).
Ikea's website now seems to have some solutions which weren't there before so I popped down and shaved hundreds off the budget notionally. Have a friend who works for them across many stores so will see if they may like to help us with the show. Here's their pendants all es fittings so we can use our own energy saving spots or their lights - have bought some to test, these shades are also sprayble..
these will hold flat work when finished and have a 20 cm depth to them - the work under 10mm acrylic (here on tuesday). These are somewhat similar to those used in the Barnbrook retrospective mentioned and seen in an earlier post on this blog. Here is a selection of images taken by Wallpaper magazine during the setup of the show at the design museum >.
Its been a long road with the lighting for this show, but I think we have arrived at a decision. The triangle space is rated for 32 amps with 3 ring mains which means it could handle having as many lights drawing power as we need without tripping the fuse on the show! But for profiles or even birdies ie. lights similar to this..
we need to hve a lighting bar or use a portable lighting bar called a t bar like this..
which is mounted on a tripod base. But this means lots of cabling and lighting infrastructure which can look ugly even though we could get unpainted lights. Also these draw lots of power which is not the eco-friendly notion we started this show with and to light the acrylic boxes we have been advised to stop reflections by lighting directly overhead. So using the t bars means that lighting will be angled so as people look at work closely they may get in the way of the beam. In some venues its possible to sling new lighting bars using other types of fixings but this is not possible in our space.
Track lighting (spot lights) would be good for the space but this is an expensive solution for us, each lights costs £75 plus installation and track costs..
We do have power sockets on the ceiling so we decided to try some pendant lights..
these could be fed through long cables (any colour we want) from the ceiling and dropped down to the needed area via a hook. The shade would control the light so we needed to auditions some spotlights..
and the winner was an energy saving range of spots
Found some shades and ES pendant fittings for our energy saver spots.. bit pricey though.. ran it through the budget and broke it by £250 so we need cheaper shades or a deal on 15 - if you're looking for us I think these spots do get warm even though they are low power so a metal or fireproof shade which covers the lamp is what we are looking for.
Getting to the point where most things have been thought about, but we have a few issues left to sort out. 1. front entrance image / feature and 2. text projection.
Still collecting simple ideas for an entrance feature possibly spelling out the name of the show... d.barnett@chelsea.arts.ac.uk
To light your twelve vitrine cases I recommend you speak to the rental people about rigging some pipe runs directly over the cases so you can light perpendicular. They are very clever with attachment hardaware and shoud be able to find some points and clamps to get the job done. The lighting instruments I recommend are mini framing projectors like the mini ellipse from Altman. They use 71 watt low voltage lamps and can be focused and then, with framing shutters, the beam can be cut to light just the casetop not the surrounding areas. Try to light directly over the vitrines, not at an angle, to reduce possible reflections.
Went down to folders galore today with simon and laura - as you can see they have lots of folders! We are looking at getting a quote on the same size as last year but upgrading to an easier to clean coated cloth (see pic). The yellow covers will be unseen during the show as they will be covered with clear dustjackets behind which will be a sleeve design based on the photographed objects.
we were wondering what happens when spotlights overhead hit acrylic boxes, the answer is they bounce back onto the ceiling but it looks fine anyway. Here in an example from the Philip Treacy exhibition detailed in an earlier post but now from a museum shot on tour..
Also have started to look at colour schemes in the show here are some samples for tone in low light conditions, here is the best so far..
lev 3 student Simon Hughes along with the show group have adopted one of Simon's typefaces (nominated for this year's d&ad student awards) for the show identity. Here in nearly finished form is the logotype for 'less ordinary' the newly confirmed name of the 08 show.. www.lessordinarydesign.com , also shown is an ideogram based on the raster dot images shown as signage along the 26m long wall from the photoshoot last week. There is a bussiness card treatment also in the works and a new shoot has been completed for this with fave objects provided by the graduating yeargroup.
Moving brands have been working with the london college of fashion on their graduate show (07). A commission by the college to show 500 student’s work.
Moving Brands were commissioned by the London College of Fashion to build an exhibition space that would show the work of up to 500 students. Our solution was to produce 9m long red corridor with an A6 card inventory system on both walls organised by industry showing each students hero image.
Each card had a unique computer readable identifier (Reactivision tag) which activated a tangible interface when dropped onto bespoke projection tables. The card become a dial so that the user could then shuffle through up to 9 individual student images and appreciate their work.
Concept and design by myself with Karsten Schmidt and Davin Gormley.
.... Just saw this in the creative review annual Interesting how the tiltviewer we are using this year echoes the similar interactive nature of their show without having seen it before, and that red - just as well we didn't use it after all.
1. students are bringing in an object that they love to be used in a photoshoot and to identify their bus. cards and folios (early reference shots here - link).
2. using a fullscreen interactive viewer work will be shown in 2 areas projected down onto large low plynths (2m by 2m) using a mirror to increase the focal distance and keep the projector upright. Low lighting in space with a light trap at entrance to support projections. 1 viewer for student iconic work image and contact details, 2nd for interactive book viewer.
3. the museum plynths with acrylic tops will house 3d work, objects and books lit from overhead (not yet sure about lighting for this).
4. floor painted darker (tbc)
5. bespoke made portfolios for each student plus a dust jacket for images. A4+ size folio enables A3 printed work to be cut down with full bleed images to enable spreads in folio to edge. All folios in acrylic shelving on feature wall.
6. rasterbator printed wall feature
7. free drinks and printed usb drives with student work on for vip's
8. type wall - type installation (tbc) covering a wall possibly projected.
9. 7 computers in show with student websites, full length digital material, and digital versions of books.
10. Other image styling on various surfaces at entrance etc
11. Plasma showing showreel work or projection on wall depending on light levels in space.
12. Work in show plus student blogs also reflected online in one place/url.
Been looking at how to produce an image on the wall up to 29 metres long as a background to the show. 2 years ago we hung wallpaper over the same space at great expense and time getting it off again (wallpaper paste) so this time it would have to be pinned on the wall, hung somehow or mounted on a substrate before going up and cost less.
The image is of the level 3 students and to save effort we are thinking of using the rasterbater technique mention here before. But we will need to do tests soon for this as applied illustration might be a better way.. If we project the work in sections via a data projector we can trace over the top of the image with anything (bottles, badges, black tape paint, spray, beads etc etc see images below). Then take away the projection and we are left with something cheaper and easier to apply and remove than wallpaper.
This could even be done using halftone, illustration or engraving techniques.
tate britain are showing some low light sculpture 'return of the gods' picked out by spots, the images show it much lighter than it actually is and of course the tate is giant with just a few objects dotted here and there..
Our external examiner visited this week (Andy Stevens from Graphic ThoughtFacility), after showing him our ideas for shows light levels he was reminded of a project they did with designer Philip Treacy for the Design Museum in 2002. 'When Philip Met Isabella' - An exhibition of the hats that Philip Treacy has made for his friend and muse Isabella Blow (as described by bbc radio 4, audio here).
Found online images from the exhibition which shows just how controlled light in the space, combined with projection and the museum acrylic cabinets. Lighting is a present challenge with our show and this really helps to visualize what can be achieved (see images top left of blog).
Here's an idea using audio tape to create audible graffiti which you can still here using a modified cassette player.. More here including youtube vid of it working.
As we found out last year after blacking out the triangle there is still bright summer sun which can hit the space low as it sets bouncing in through the front doors. The cargo door should be open for good access to the space especially at show time. Building a light trap inside the entrance uses up a lot of space and doesnt help wheelchair users (red section is the double wall already in space and the blue section is the bar - the light trap would be blocked in at the top) ...
solution 2..
a tastefull (not shown) gazebo-like structure to shade the entrance..
solution 3 a heavy black curtain... not very good unless there were two curtains
1. students are bringing in an object that they love to be used in a photoshoot and to identify their bus. cards and folios (early reference shots here - link).
2. using a fullscreen interactive viewer work will be shown in 2 areas projected down onto large low plynths (2m by 2m) using a mirror to increase the focal distance and keep the projector upright. Low lighting in space with a light trap at entrance to support projections. 1 viewer for student iconic work image and contact details, 2nd for interactive book viewer.
3. the museum plynths with acrylic tops will house 3d work, objects and books lit from overhead (not yet sure about lighting for this).
4. floor painted darker (tbc)
5. bespoke made portfolios for each student plus a dust jacket for images. A4+ size folio enables A3 printed work to be cut down with full bleed images to enable spreads in folio to edge. All folios in acrylic shelving on feature wall.
